The Cheesecake Factory Incorporated is an American restaurant company and distributor of cheesecakes based in the United States. The company operates 220 full-service restaurants: 206 under The Cheesecake Factory brand, 13 under the Grand Lux Cafe brand, and one under the RockSugar Southeast Asian Kitchen brand. The Cheesecake Factory also operates two bakery production facilities—in Calabasas, California, and Rocky Mount, North Carolina—and licenses two bakery-based menus for other food service operators under The Cheesecake Factory Bakery Cafe marque. Its cheesecakes and other baked goods can also be found in the cafes of many Barnes & Noble stores.
Cheesecake Factory required an annual report design that reflected the branding and growth they have met in sales for the year. Since The Cheesecake Factory is in a product driven market, it was important to have great imagery in the report. The branded colors used for the boxes accents the images within each layout. I used a color patterned trim at the end of various pages throughout the report to tie together the overall branding style for The Cheesecake Factory.
