WORK EXPERIENCE

Real Estate News | Graphic Designer
June 2021 – Present
News source for our residential real estate community.

  • Conceptualized and executed the complete brand identity for Real Estate News, developing a new logo, brand guidelines, color palette, and typography from conception.
  • Executed a comprehensive visual strategy across all digital platforms, ensuring brand consistency for the website, social media, email, and marketing materials.
  • Designed engaging graphics and visuals for daily news stories, collaborating with writers and editors to enhance content and support audience engagement.
  • Transformed complex news stories into concise, bite-sized graphics for social media, significantly boosting engagement and content reach.
  • Developed targeted graphic advertisements for social media and the company website to promote content franchises, news emails, and strategic partnerships, increasing subscriber growth and audience engagement.
  • Designed and managed email marketing assets, including templates and banners for newsletters, breaking news alerts, and various promotional campaigns.
  • Utilized data-driven insights to analyze content metrics, optimize visuals for performance, and inform strategic content creation.
  • Created a range of print and digital assets to promote the brand at the parent company’s corporate events focused on real estate news, including hand-out flyers, event signage, print ads for event guides, and promotional presentation slides.

How To MANAGE a Small Law Firm | Senior Graphic Designer
June 2021 – June 2022
Inc. 5000 company that provides business management and consulting to over 500 small law firms nationwide.

  • Led the complete rebrand of the company’s visual identity, including the logo, brand patterns, and brand guidelines, culminating in a new website design.
  • Developed and managed digital ad campaigns for Google Search and social media, promoting services and generating leads that increased client acquisition.
  • Designed and produced a wide range of marketing and sales materials, including dynamic landing pages and digital ads that supported diverse marketing campaigns.
  • Created a full suite of conference assets, including book covers, signage, presentations, banners, and welcome box packages with branded promotional products.
  • Mentored junior designers and provided art direction to maintain high standards of quality and brand consistency across all projects.
  • Produced and edited promotional videos highlighting past events and webinars, and created all supporting graphics for ads and landing pages.
  • Developed and designed graphics and content for comprehensive email marketing campaigns and compelling lead magnets, along with developing email campaigns and automations in Active Campaign.
  • Created annual reports for the firm, showcasing key achievements and data.
  • Produced artistic, illustrated posters with inspiring quotes to be used as special giveaways for members, enhancing community engagement.
  • Received training and developed email marketing campaigns and automations in Active Campaign.
  • Monitored the performance of digital ads, landing pages, lead magnets, and emails, with highlights including:
    • Earning a 21% conversion rate from creating a lead magnet landing page.
    • Generating over 4,000 leads through digital ads during Q1-Q2, 2022.
    • Building a lead nurture campaign using a webinar as the lead magnet, which contained Facebook ads, landing pages, and emails, that resulted in 105 prospects.
    • Contributing to a 34% increase in new members gained in 2021 from the previous year, through marketing initiatives.

eXp Realty | Production Designer
Dec 2017 – Feb 2021
eXp Realty is a global real estate brokerage that uses a  3D, fully-immersive, cloud office environment and serves a community of over 80,000 real estate professionals worldwide.

  • Created and led the creative direction for the 2021 eXp Realty rebrand, an enterprise-wide initiative that included designing a new logo, comprehensive brand guidelines, a brand pattern, and over 50 sub-branded logos.
  • Developed and managed the visual identity of the eXp brand and individual agent brands, ensuring consistency across all platforms and markets through repeatable templates, content kits, and a visual storytelling system.
  • Spearheaded the design and production of all media assets for eXp Realty’s social media channels (Facebook, Instagram, LinkedIn, X, and YouTube). Created engaging content, including dynamic reels, carousels, and video, to ensure a cohesive online presence.
  • Was responsible for the creative planning and art execution of eXp’s nationwide events for all materials, which included exhibition booths, displays, promotional media, presentations, promotional videos, highlight reels, event guides, swag items, agendas, badges, and signage.
  • Created custom branded merchandise and apparel for eXp’s E-commerce website along with supporting assets such as promotional ads and web banners.
  • Designed and produced compelling pitch decks and collateral to support agent recruitment, successfully growing the brokerage’s agent base.
  • Crafted visually engaging virtual billboards for “eXp World,” the company’s proprietary virtual campus.
  • Fostered community and engagement by branding internal social groups and creating custom logos and promotional graphics for both social media platforms and the eXp World virtual campus.
  • Collaborated with a global network of agents and international teams to shape brand identity and provide creative support.

Hearst Television | Graphic Designer
May 2014 – Nov 2017
Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households. 

  • Architected the design and implementation of a standardized ratings template used across all 26 markets, resulting in an estimated annual production cost savings of over $50,000.
  • Designed and produced a high volume of daily news graphics, animations, and informational visuals for all Hearst Television newsrooms.
  • Conceptualized and animated custom 2D and 3D motion graphics for news broadcasts and promotional campaigns, enhancing on-air storytelling and brand recognition.
  • Managed and produced time-sensitive breaking news graphics under tight deadlines, ensuring immediate on-air delivery for critical news events.
  • Collaborated closely with a centralized design team and partnered with news producers and editorial staff to translate complex ideas into visually compelling graphics.
  • Provided key support during overnight shifts by overseeing and managing all graphic production for the entire network of stations.
  • Maintained strict adherence to the company’s style guide and brand standards to ensure visual consistency across all broadcast and digital platforms.
  • Designed and created a variety of print and digital assets for sales, marketing, and corporate presentations.
  • Utilized a comprehensive suite of design software, including Adobe Creative Suite, Cinema 4D, and Vizrt, to deliver high-quality visual content.
  • Provided technical support and troubleshooting for graphic integration, ensuring seamless on-air playback and delivery.
  • Developed a large-format billboard advertisement to promote the Steve Harvey Show,which was featured prominently in a major media market.

TheHomeMag | Senior Graphic Designer
Oct 2013 – May 2014
America’s #1 Home Improvement Magazine with publications in 50+ US markets and mailing over 80M magazines annually.

  • Translated client goals into compelling visual concepts, executing designs for monthly magazines, newsletters, and flyers that drove customer engagement and brand recognition for over 4,000 customers in Central Florida.
  • Provided on-location photography services for clients, capturing high-quality images of their work and products for use in print and digital materials, including a front-cover feature on TheHomeMag.
  • Oversaw the complete design lifecycle from initial concept development and client consultation to final production, creating and assembling lead-generating ads and Call-To-Action advertisements while working directly with clients or account executives.
  • Designed and maintained mobile-optimized websites for clients, expanding the company’s digital offerings and providing a seamless user experience across platforms.
  • Managed and prioritized multiple design projects simultaneously in a fast-paced environment, consistently meeting deadlines and delivering high-quality work.
  • Collaborated with sales and marketing teams to ensure design projects aligned with strategic business objectives and campaign goals.

The Orlando Predators | Graphic Design Intern
June 2012- May 2013
A professional indoor football team known for their strong fan support, consistently ranking among the top in the league for average attendance with crowds often exceeding 11,000.

  • Produced a diverse range of marketing collateral, including brochures, banners, tickets, and presentations, to support promotional events and game-day operations.
  • Developed a wide range of fan merchandise, ensuring brand consistency and market appeal.
  • Collaborated directly with the marketing team and team owner to strategize and implement creative campaigns across social media, email, and other platforms to enhance brand promotion.
  • Conceptualized, designed, and finalized billboard advertisements and other large-format graphics, overseeing projects from initial mock-up to production.
  • Developed digital and print advertisements to drive ticket sales and promote team events, contributing to increased fan engagement and brand visibility.
  • Created a variety of graphic assets for use on social media platforms, boosting online presence and supporting the team’s digital marketing strategy.

Fineline Printing | Graphic Designer
(Feb 2007-Sept 2010)
A full-service commercial printing company that provides a wide range of print, mailing, and fulfillment services.

  • Created and prepared print-ready files for a wide range of products, including brochures, flyers, and business cards. Ensured all designs met technical specifications for bleed, trim, and color profiles (CMYK, Pantone).
  • Designed, produced, and finished a variety of large-format graphics, including vinyl banners, posters, and mounted signs. Operated wide-format printers and plotters to produce high-quality signage.
  • Operated digital and offset presses from job setup to final production. Managed file imposition, performed on-press color correction, and troubleshooted common print issues to maintain quality and minimize waste.
  • Completed post-production tasks by operating and maintaining finishing equipment, including guillotines, laminators, and binders. Conducted thorough quality checks on all printed materials to ensure accuracy before client delivery.
  • Collaborated directly with clients, providing expert recommendations on materials, print methods, and finishing options to bring their vision to life efficiently and affordably.