Printed Collateral
Celebrity Branding Tri-Fold Brochures
This brochure was specifically tailored to promote Celebrity Branding Agency’s services in helping authors achieve best-seller status. The core of my design focused on creating a compelling visual creative timeline that effectively illustrates the agency’s process for clients. This timeline guides potential clients through each strategic step the agency undertakes—from initial brand development and strategic positioning to securing impactful media placements and executing targeted promotional campaigns—all presented in an engaging, easy-to-follow format. My aim was to visually convey how the agency’s expertise in celebrity branding directly translates into tangible success, positioning their clients’ books for unprecedented market penetration and securing their spot on best-seller lists.
Just like the best-selling author brochure, I designed a second one focused on CBA’s services for on-screen interview success. To visually distinguish it while maintaining brand consistency, I used a contrasting color palette that complements the first brochure, ensuring they feel different yet undeniably part of the same brand identity.
CBA Best-Selling Author Pitch Deck
I designed and executed a comprehensive 44-page pitch deck for CBA, meticulously incorporating their branding throughout the layout. By strategically balancing compelling visuals with bold figures, I crafted an elegant and impactful design that effectively promotes their services and helps them secure new client business. This pitch deck has become a crucial tool for CBA in their client acquisition efforts.
The StoryMindset Advanced Workshop
An intensive program dedicated to helping professionals and experts harness the power of their personal narrative to achieve a “Joyful Impact” and ascend to the status of a “Mission-Driven Celebrity Expert”.
My creative contribution centered on producing essential, high-quality branded materials that enhanced the learning experience and solidified the workshop’s professional identity: the StoryMindset Advanced Workshop Workbook and the Completion Certificate.
Workbook Design and Visual Strategy
The workbook served as the primary tool for participants, and the design strategy focused on transforming complex branding and psychological concepts into clear, scannable, and highly engaging visuals.
Core Visuals and Infographics: To immediately communicate the workshop’s central frameworks, I developed key infographics:
• The Joyful Impact Model Pyramid: This multi-colored diagram visually maps the journey from “Red Zone Myth” and “FEAR/IGNORANCE” to the “Green Zone Truth” and “MISSION-DRIVEN CELEBRITY EXPERT” status.
• The Joyful Impact Model : This intersecting Venn diagram clearly illustrates the three key brand elements (Media, Marketing, and P.R.) and the desired outcomes (Credibility, Validation, Reputation).
Narrative Artwork and Engagement: To break up heavy text and provide powerful visual metaphors, I created illustrations for the workshop’s narrative sections. This included original art depicting the 4 Major Plotlines—such as the dragon for “Overcoming the Monster,” the monarch butterfly for “Rebirth,” and the hiker for “The Quest”—to ground abstract storytelling concepts in memorable images.
Presentations
The Hit Factory Documentary Pitch Deck
I designed the official pitch deck to promote The Hit Factory documentary, an upcoming film that tells the untold story of the legendary New York recording studio that produced thousands of iconic tracks over five decades. The film is directed by 24-time Emmy Award-winner Nick Nanton and features interviews with music icons including Bruce Springsteen, Joan Jett, and Keith Richards.
I was responsible for developing the complete aesthetic direction and presentation design of the pitch deck. The primary goal was to convey the film’s prestige and market viability to potential investors and streamers.
Design Aesthetic: I established a high-impact, cinematic aesthetic using a stark black-and-white color scheme, selective typography, and dramatic imagery of legendary artists. This choice was intended to reflect the film’s serious tone, the subject matter’s legacy, and its cross-generational appeal.
Content Structuring: I organized the narrative to effectively position the film as a low-risk, high-upside investment by emphasizing the documented success of comparable music documentaries.
Key Deliverables: The design highlighted key data points, such as the studio’s achievement of over 150 Grammy Awards and 25 RIAA Diamond certifications , and clearly presented the Executive Producer and Co-Producer investment opportunities.
Event Collateral
Broadway Campaign Design
Spearheaded the design and promotional strategy for some of CBA’s major Broadway events. My role was to develop cohesive, impactful designs across their theatrical portfolio. This involved a comprehensive suite of creative deliverables spanning both digital and physical media. The assets I developed ensured brand consistency across all touchpoints, including digital posters, email promos, and targeted social media promotional assets. For the physical execution and event presence, I designed posters, playbills, mailers, postcards, event wristbands, landing pages, ticketing site graphics, and large-format window clings, successfully bridging the gap between digital marketing and the in-theater experience.
Chris Voss Negotiating Life Experience
Negotiating Life was a one-night-only Broadway experience featuring Chris Voss, the world-renowned former lead FBI hostage negotiator. The event is a high-impact, immersive show designed to be more than a typical keynote, blending dramatic storytelling with live negotiation exercises. The core message is that the critical, high-stakes tactics Voss used to resolve major crises are directly applicable to transforming everyday personal and professional life. The goal of the design work was to capture the event’s duality: the high-stakes intensity of negotiation and its powerful, practical application for a community of entrepreneurs, dealmakers, and change-makers.
Digital Assets
I designed and developed a dedicated sales landing page which clearly communicated the event’s unique value, and optimized the path to purchase. My design choices were instrumental in achieving remarkable conversion metrics: out of 1,484 visitors, the page secured 284 conversions, resulting in an exceptionally high 19.14% Conversion Rate. This measurable outcome directly validates the effectiveness of the landing page’s visual strategy and user experience.
To support the launch and maximize reach, I also designed a full suite of supplementary campaign materials. This included high-impact, mobile-optimized Instagram Ad Creatives that drove targeted traffic directly to the landing page, and cohesive, branded Facebook Cover Images used across social channels to maintain visual consistency and reinforce the event’s identity. This integrated approach ensured brand consistency and delivered a seamless user journey from initial ad impression to final conversion.
Lisa Nichols’ “When My Soul Speaks
A powerful one-woman show categorized as “Transfor-Tainment,” featuring the best-selling author and motivational speaker. Nichols shares deeply personal, decades-long vignettes—from her time as a single mother on welfare and growing up in South Central L.A. to overcoming an abusive relationship—with the singular goal of inspiring and transforming the audience by validating their own journeys and empowering them to find their inner light (symbolized by the show’s powerful ending).
The design assets for the event successfully capture this transformative, emotional, and authentic core. Across all pieces, they prominently feature bright yellows and light hues to represent hope, optimism, and the audience’s inner illumination, directly aligning with the objective of reflecting the show’s inspiring climax. This overall uplifting and energetic aesthetic effectively avoids overly corporate or somber tones, which would detract from the event’s deeply human message. By placing central focus on Lisa Nichols, the unified design maintains the authentic vibe of the one-woman show, framing her personal story of overcoming adversity as a journey culminating in strength and inspiration.